This article looks at the use of Social Media in the company Zappos, and how TiYo can help you in the rewarding world that is Social Media! Zappos is an online retailer selling shoes, clothing and accessories. They're known for the enormous emphasis they put on creating real relationships with their fans, followers and customers.
Take a look at their Facebook custom welcome tab, their catchy saying, "Let's be in a Like-Like relationship," shows they treat their potential fans as equals, solidifying their relationships even more.
One great strategy they've employed is to first ask for the Like and then ask their new fans to join their email list. Once you click their Like button, the custom tab changes and you then see the opportunity to sign up for their email list and interact with their products. By waiting until after the fan clicks the Like button, Zappos is proving they care about building relationships with their fans first.
In addition, Zappos uses a strategy often called "fans-only content" where they reveal content only after someone has become a fan, such as the fashion images and news. Once you click the Like button, you get instant access to exclusive content, videos and special promotions.
They've also included comment widgets, on their custom welcome tab where you can post about their products and your comments will post to your profile or page, telling all your friends or fans what you like most about Zappos. Great social proof!
One of the best engagement strategies I've seen on Facebook is Zappos' "Fan of the Week" contest. They encourage fans to send in their photos with the Zappos box and other fans get to vote on the best photo of the week. What's great is that Zappos highlights the fan of the week by putting him or her in their wall image photo for all to see!
Tip: Brainstorm ways you can use social media to make your fans the stars. The more you spotlight your fans and followers on your social media channels, the more often they'll engage with you and come back for more. Remember, you don't have to be a billion-dollar company to model what Zappos is doing on their Facebook page. You can take their best strategies, tweak them to fit your unique needs and make them work for your business.
Are you struggling to understand all of the jargon associated with social media? Not sure about re-tweets on Twitter or fan pages on Facebook? Are you trying to understand how using Social Media can fit in with your current marketing activity?
TiYo is here to help you branch out into the rewarding world that is Social Media, all from one 'easy to use' platform... TiYo.com
Tiyo (This is You Online) is a new service that enables users and companies to manage, receive advice on, and grow their online presence in a way that is rewarding. The company was formed in 2011 and has the strong backing and involvement of experienced social media experts who want to give the companies involved, control over their own marketing. Tiyo is focused on providing analytics and a wide diversity of potential leads for their customers, and aims to provide industry based high income individuals as well as lower income individuals.Tiyo's concept has been described as ''A Social Media Management system in a box''. The system is being released Mid 2011 but in the meantime visit us on Facebook to learn more, when viewing us on Facebook hit the 'Like' button to keep informed! Please see below or contact us direct on 0843 2890449
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