Monday, October 31, 2011

Website all about Cheating Man

How to identify an emotional extramarital relationship

Infidelity

Emotional extramarital relationship is almost usually the first step on the path to cheating, and may well be regarded cheating its right. There is far more to some relationship than simply have a physical relationship along with only one individual and one individual only. The truly fulfilling and important part of any relationship may be the bond a person share with each other.

The psychological connection can be a deep as well as integral section of a relationship, which is why is emotional affair so disastrous. The true relationship in a romantic relationship goes much beyond merely physical faithfulness; it's a big part of do not know relationship the relationship. Any relationship is about sharing your ideas, feeling as well as soul along with another.

Infidelity

A psychological affair happens when your significant other begins to kind those identical kinds of provides with another person. This particular almost always should go along with withdrawing from the authentic relationship.

You decide to go from becoming your substantial other's buddy and companion to being a stranger in your relationship. This particular freezing out there can be difficult to cope with, and may end up being hard to observe. You may believe the problem is in your end and you are the a single doing something wrong.

Infidelity

At the same time, mental affairs entail the other person developing bonds with someone else outside the relationship. One of the horrible things about psychological affair is the fact that it can be difficult to be able to define as well as identify. Since there is nothing as obvious as sleeping with another man going on, declaring for certain that it is going on is actually trickier to prove.

1 big sign is a lovemaking chemistry between your two people, teasing and teasing one another. It may seem harmless because there is absolutely nothing physical happening, but emotional affair can cause the person to be able to behave differently.

This is a key point that you need to keep in mind when you believe that your partner is in an emotional affair. Everybody has friends; guys have their best pals, women have their particular girlfriends. Many people also have buddies of the women in your life, people with who they confide a lot of their lives.

This isn't a psychological affair, and also the main point to look for is actually signs of remorse. The big indication that someone has become involved with another person on an emotional level is always that your mate feels forced to hide this. No one covers their relationships along with just friends from their substantial others. If they are hiding one thing, it means there will be something to hide.

Psychological affair is a problem in and of itself, nevertheless it tends to be among the early warning signs of a relationship going negative. The next step is typically physical extramarital relationship, and this is nearly always beat by psychological affair. If you're able to recognize and also do something about psychological affair, you might have an easier time compared to if you capture it at a later period.

The two huge signs tend to be emotional disengagement and secretive habits. If your mate is yanking away from a person, becoming range or aggressive, this is a large sign. Similarly, if they are performing suspiciously, hiding telephone calls and email messages, avoiding concerns and just usually acting such as they have a secret, this is a indication.

You need to get an emotional affair in its early stages a good fix it. This is often tough to perform, but if you think emotional affair in your relationship, then you need to seek out and advice and training on how to repair your connection.

How to identify an emotional extramarital relationship

Emotional extramarital relationship is almost constantly the first step on the road to cheating, and may well be regarded cheating its right. There's far more to some relationship than simply have a actual relationship together with only one individual and one particular person only. The particular truly fulfilling and significant part of any relationship is the bond an individual share with your partner.

The emotional connection is really a deep as well as integral part of a romantic relationship, which is what makes emotional event so damaging. The true relationship in a connection goes far beyond merely physical faithfulness; it's a big part of why is a relationship a relationship. The relationship is all about sharing your ideas, feeling as well as soul together with another.

An emotional affair happens when your mate begins to type those same kinds of ties with another person. This particular almost always will go along with withdrawing from the unique relationship.

You decide to go from getting your substantial other's friend and confidant to as being a stranger in your relationship. This particular freezing out there can be difficult to deal with, and may be hard to observe. You may believe that the problem is on your own end and you are the 1 doing something wrong.

At the same time, psychological affairs include the other person forming bonds with another man outside the relationship. One of the terrible things about psychological affair is the fact that it can be difficult to define as well as identify. Since there is nothing because obvious as sleeping with someone else going on, declaring for certain it is going on is actually trickier in order to prove.

A single big indication is a sex chemistry between your two people, tease and teasing each other. It may seem harmless because there is nothing physical happening, but psychological affair may cause the person in order to behave in different ways.

This is a a key point that you need to bear in mind when you think that your partner is in an emotional affair. Everybody offers friends; guys have their best pals, women have their particular girlfriends. Lots of people also have close friends of the women in your life, people with which they confide a lot of their life.

This isn't a psychological affair, and the main point to look for is actually signs of shame. The big indication that someone has become involved with another person on an emotional level is always that your mate feels required to hide this. No one conceals their relationships along with just buddies from their substantial others. If they are hiding one thing, it means there's something to hide.

Mental affair is a concern in and of itself, however it tends to be among the early signs and symptoms of a romantic relationship going poor. The next step is generally physical event, and this is nearly always preceded by emotional affair. If you can recognize and also do something about mental affair, you may have an easier time compared to if you catch it in a later stage.

The two large signs tend to be emotional disengagement as well as secretive conduct. If your mate is tugging away from a person, becoming distance or inhospitable, this is a huge sign. Likewise, if they are acting suspiciously, hiding phone calls and email messages, avoiding concerns and just typically acting like they have a secret, this is a indication.

You need to capture an emotional event in its early stages an fix it. This could be tough to carry out, but if you suspect emotional extramarital relationship in your relationship, then you need to locate and guidance and training on how to repair your connection.

Visit us for more information on Infidelity


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Sunday, October 30, 2011

Recover via Poor Credit Loans - Repairing your Bad Credit Scores via Backup Loans

Everybody have to have financial backup in instances of crisis the ones who have poor credit data have greater issues that's why a great deal are obtaining poor credit loans. These situations are frequently hard due to the fact those be concerned about their previous debts even though struggling to have loans.

There undoubtedly are a great deal of logic behind why individuals construct relationships poor credit loans. One of the most frequent is actually because they can be eligible for an ordinary loan because they have unhealthy credit documents. Utilizing the tight regulations set by classic finance organizations and banks, it'll be frustrating to apply for loan in case you have some negative credit records previously.

Everybody have to have financial backup in instances of crisis the ones who have poor credit data have greater issues that's why a great deal are obtaining poor credit loans. These situations are frequently hard due to the fact those be concerned about their previous debts even though struggling to have loans. There undoubtedly are a great deal of logic behind why individuals construct relationships poor credit loans.

One of the most frequent is actually because they can be eligible for an ordinary loan because they have unhealthy credit documents. Utilizing the tight regulations set by classic finance organizations and banks, it'll be frustrating to apply for loan in case you have some negative credit records previously.

The traditional procedure in trying to get financing would generally involve some thorough background test about your address, contact information, bank documents, credit documents, employment and revenue proofs, along with private documents. There are numerous of causes of being denied.

That's why some organization minded persons took this to their personal benefit by giving poor credit loans. The majority who have been denied are most possible experiencing difficulity generating use of their credit information. There could even be some who have been banned on account of getting more than one sort of credit defect.

Poor credit loans are specially ideal for those who are seeking to endure negative credit records. The funds on the loan enable you to pay little effortless debts little by tiny to make sure from a specific period, it will be achievable to generate some actions to fix your credit scores. It isn't advisable to be long with these sorts of loans because these lenders may perhaps also be businessmen.

Precisely what they truly is designed for the aim of gaining revenue. It can be extra frequently that they'll take your scenario in advantage. That is why make careful choice just before stepping into such agreements. Any mistake in contemplating poor credit loans may possibly make factor worse than they are.


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Saturday, October 29, 2011

Help for the Partners of Sex Addicts

HELP FOR THE PARTNERS OF

SEX ADDICTS

Frequently Asked Questions

(FAQ's)

byDorothy C. Hayden, LCSW

dhayden@nyc.rr.com

What is sex addiction?

Sex addiction is an obsessive relationship to sexual thoughts, fantasies or activities that an individual continues to engage in despite adverse consequences. These thoughts, fantasies or activities occupy a disproportionate amount of "psychic space", resulting in an imbalance in the person's overall functioning in important areas of life, such as work and marriage. Distress, shame and guilt about the behaviors erode the addict's already weak self-esteem.

Sexual addiction can be conceptualized as an intimacy disorder manifested as a compulsive cycle of preoccupation, ritualization, sexual behavior, and despair. Central to the disorder is the inability of the individual to adequately bond and attach in intimate relationships. The syndrome is rooted in early attachment failure with primary caregivers. It is a maladaptive a way to compensate for this early attachment failure. Addiction is a symbolic enactment of deeply entrenched unconscious dysfunctional relationships with self and others.

While the definition of sex addiction is the same as that of other addictions, sexual compulsion is set apart from other addictions in that sex involves our innermost unconscious wishes, needs, fantasies, fears and conflicts.

Like other addictions, it is relapse prone.

While there currently is no diagnosis of sex addiction in the DSM-IV, clinicians in the sex addiction field have developed general criteria for diagnosing sex addiction. If an individual meets three or more of these criteria, he/she could be considered a sex addict:

1. Recurrent failure to resist sexual impulses in order to engage in compulsive sexual behaviors.

2. Frequently engaging in those behaviors to a greater extent, or over a longer period of time than intended.

3. Persistent desire or unsuccessful efforts to stop or control those behaviors.

4. Preoccupation with sexual behavior or preparatory activities. (rituals)

5. Frequent engaging in the behavior when expected to fulfill occupational, academic, domestic or social obligations.

6. Continuation of the behavior despite recurrent social, financial, psychological, or marital problems that is caused by the behavior.

7. Giving up or limiting social, occupational or recreational activities due to the behavior.

8. Distress, anxiety, restlessness or irritability if unable to engage in the behavior.

9. Distress, anxiety, restlessness or irritability after he/she does engage in the behavior.

How do I know if my partner is a sex addict?

Sometimes, it's difficult to know whether someone close to you has an addiction. The addict might hide the addictive behavior or you might not know the warning signs or symptoms.

Here are some of the signs and symptoms:

* Staying up late to watch television or surf the Web .

* Looking at pornographic material such as magazines, books, videos and clothing catalogs .

* Frequently isolating themselves from spouses or partners, and doesn't inform

them of their whereabouts .

* Are controlling during sexual activity or have frequent mood swings before or

after sex .

* Are demanding about sex, especially regarding time and place .

* Gets angry if someone shows concern about a problem with pornography

* Offers no appropriate communication during sex

* Lacks intimacy before, during and after sex, and offers little or no genuine intimacy in the relationship

* Does not want to socialize with others, especially peers who might intimidate them

* Fails to account for increasing number of toll 800 or 900 calls

* Frequently rents pornographic videotapes

* Seems to be preoccupied in public with everything around them

* Has tried to switch to other forms of pornography to show a lack of dependency on one kind; concoct rules to cut down but doesn't adhere to them

* Feels depressed

* Is increasingly dishonest

* Hides pornography at work or home

* Lacks close friends of the same sex

* Frequently uses sexual humor

* Always has a good reason for looking at pornography (Psych Central.com).

Why can't he/she control his/her sexual behavior?

It's important for you to know that your partner is not volitionally involved in these behaviors so you can begin to understand and, perhaps, forgive. Most addicts would stop if they could.

It's been said that of all the addictions, sex is the most difficult to manage. This syndrome is a complex mixture of biological, psychological, cultural, and family-of-origin issues, the combination of which creates impulses and urges that are virtually impossible to resist. Despite the fact that acting them out produces considerable long-term negative consequences, the addict simply cannot resist his/her impulses. Individuals who are highly disciplined, accomplished and able to direct the force of their will in other areas of life fall prey to sexual compulsion. More importantly, people who love and cherish their partners can still be enslaved by these irresistible urges.

From a biological standpoint, research has shown that certain formations in the right temporal lobe make certain individuals more prone to sexual arousability from birth. Whether or not such an individual becomes sexually compulsive or perverse then depends on the child's home environment.

Research has also shown that the inability to control sexual impulses is associated with neurochemical imbalances in the norepinephrine, serotonin and dopamine systems. The use of certain anti-depressants (SSRI's) has thus shown to be very effective in treating the impulse control problems of many sexual compulsives.

Biological predisposition contributes and combines with psychological factors. One of the reasons the "erotic haze" is so compulsory is that it is an unconscious but maladaptive way to repair earlier disturbed, anxiety-laden relationships. It shores up an inadequate sense of self which results from these early-life interpersonal abandonments, intrusions and misattunements.

This combination of biological and psychological factors results in an "affective disorder" in the sex addict. Feeling of depression, anxiety, boredom and emptiness are quickly alleviated by immersing oneself in an imaginary world that provides novelty, excitement, mystery and intense pleasure. Sex addiction is better than Prosac. It heals, it soothes, it contains, it provides a "safe place" free from the demands of actual performance, and it gives an illusory sense of belonging. The sense of empowerment in the illicit sex act rectifies "holes in the soul" and lifts the addict from feelings of inadequacy, insufficiency, depression and emptiness into a state of instant euphoria.

Relinquishing this very special (but delusional) mental and physical state can result in a sense of withdrawal which may include mood swings, inability to concentrate and irritability. These symptoms usually disappear in therapy as the sense of self is solidified and he finds more creative ways to deal with uncomfortable feelings.

What are the effects of cybersex addiction on the relationship?

Effects of sex addiction on the sex addict's partner can be numerous, encompassing a wide range of emotions and reactive behaviors. The sexual codependent's experience is similar to, but not thoroughly identical to, a codependent person in a relationship with a substance abuser. A codependent partner of a drug addict or alcohol, for example, may manage to understand and even sympathize with her partner's alcohol problem due to the lesser social condemnation.

But a compulsive addiction that involves engaging in sexual activities on the computer or outside of the home inflicts a psychic injury of ultimate betrayal. Sexuality goes to the heart of who we are.

Arguable, one purpose and outcome of cybersex is to detach and disconnect sexual experience from real relationships in life. Cybersex's primary stimulus to autoerotic behavior produces profound disconnection of the sexual experience from relationship context and meaning. Compulsive viewing of pornography, for instance, in no way supports or fosters intimate, attachment-linked sexual gratification, anchored in emotional connection, intimate responsiveness and relationship fidelity.

Cybersex addiction reinforces a non-intimate, non-relational, and non-demanding sexual experience -- a detached, disconnected physical arousal geared to the self-engrossed preoccupation typical of addictive sexual behavior. Cybersex entrenches emotional, psychological and spiritual/existential disconnection of sexuality from relationship context. Entrance into the "erotic haze" that encompasses the sex addict induces sexual arousal, climax and resolution without real relationship attentiveness, responsiveness, or commitment the key dimensions of a loving attachment.

The behavior directly undermines trust in the couple's relationship. Thus, the sexual dynamics depicted in cybersex are inherently detrimental and destructive to secure attachment that is essential to a sense of trust in the relationship.

It is also reasonably anticipated that a husband's deception and lying the existence of a "secret world" apart from the primary relationship is an overlapping, yet also separate detrimental influence upon relationship trust.

For some women, this lack of trust in their husband's word leads to uncertainty about the "substance" of the man they married, uncertainty about his true identity and a change in their perception of his identity that of seeing him as fundamentally untrustworthy and of disreputable character. Thus, their internal model of their husband changes.

Others may feel that the husband is unable to fulfill marital expectations of emotional intimacy and companionship. They talk about not trusting that their husband would fulfill the role of being someone who could provide emotional support. They feel unable to turn to their husbands for this emotional support for different reasons: fearing she would trigger a relapse; feeling rejected because of his involvement in computer sex; sensing her husband's inability to provide emotional support; being shamed by a husband's angry or dismissive response from her attempts to reach out for support and companionship; or resolving that her husband was emotionally preoccupied with his own struggle with addiction.

The addict's use of cybersex causes self doubt and lowered self esteem in the spouse. These women feel they aren't pretty enough or skinny enough, or whatever. In any event, the feel that they are not what their husbands want. Some feel that if they were more sexually desirable, he wouldn't have this problem. Sometimes, in a frantic effort to compete with unreal women on the internet or with prostitutes, they go to extremes with cosmetic surgery, breast implantation, excessive exercise - in the mistaken belief that if she can lure him back sexually and her husband would stop being interested in pornography and the marriage could be redeemed.

Some spouses feel that her husband's use of internet pornography is a direct attack on her self-worth. They start doubting themselves. They doubt their self-worth. They start doubting the things that used to make them feel special and meaningful. Because if she had any meaning, why was he doing what he's doing?

The wife is often stunned, confused, and in extreme pain upon discovery

of the sexual/cybersex addiction. Anger and resentment can be overwhelming. For many

partners, the addict's betrayal can precipitate trauma that resembles post-traumatic stress disorder.

A wife can believe that sex is the most important way to express love, so her partner's sexual acting out can leave her feeling deeply inadequate and unlovable.

Within the union, the partner's low self-esteem can contribute to anxiety

and fear of being abandoned. Often she will set aside her moral values and tolerates

participating in sexual behaviors with her partner which are unacceptable or even repugnant to her. She feels too unworthy to have solid sexual boundaries. She mistakenly believes that she can stop his acting out if she satisfies his (insatiable and unrealistic) sexual needs.

A surprisingly common effect reported by many partners - after the shock of discovery -

is the feeling of losing one's mind. Obsessing about the details of the sex addict's

betrayal, repeatedly confronting her partner with "evidence" of infidelity and being told she's "crazy" or "just jealous" results in a loss of focus and an inability to concentrate. Fear and anger aggravate the condition. Furthermore, there is an element of intense shame for both addict and sexual codependent attached to sexual addiction, especially if his interests involve an object, cross-dressing, dominance and submission or children. She isolates herself from friends, family and community due to her shame, which provides fertile ground for depression. In some situations, the partner is brought to a point of absolute despair.

Some maladaptive strategic responses the sexual codependent may engage in as a means of coping include excessive alcohol consumption, food binges, excessive house cleaning, and overtime career activity; acts that can serve as distractions from her distrust, pain and hostility. Distractions, of course, provide only a temporary and false "relief" and often create more problems than they solve.

When the partner's anger and resentment are suppressed over a period of time, they

eventually explode in a volcano of rage, blame, and furious criticism of the sex addict.

The explosion of frustrated emotions can open a door to enormous guilt and remorse, so the partner may forgive the addict's offenses and not stand clear in setting boundaries for herself. The result is an unfortunate snare for the couple, in which the partner unwittingly enables the sex addict to carry on with his unacceptable pattern of sexual acting out.

The converse is true regarding the emotional influences on the wife. She may turn inward, withdraw, stay silent and distant. This can include withdrawing from any sexual activity with the addict. These stonewalling behaviors can ignite strong feelings of shame and rejection in the sex addict. In a way, the partner succeeds in punishing the sex addict through these behaviors. But the price of this punishment may be a return to his active addiction as a way to deal with conflict at home.

A tremendously debilitating effect on the partner is to assume all responsibility for the

addict's sexual acting out, and even for all of the problems in the relationship. The

sex addict may exploit this to his advantage, perpetuating self-doubt within the partner.

For example, the partner may confront her spouse with evidence of a transgression, like a credit card charge to a hotel, but the sex addict is skillful and experienced in deception. He will boldly challenge the partner's credibility, suggesting she see a "shrink" for being so paranoid and suspicious of him. He can persuasively feign righteous indignation, causing his partner to distrust her own instincts and perceptions, even in the face of tangible evidence.

The self doubt can plague the partner, aggravating her confusion and contributing to the feeling of "losing my mind". Not wanting to continue to feel "crazy", she may retreat into denial, the basic and most fundamental defense mechanism for both partner and addict. When in denial, she will believe the addict's lies, however far-fetched they may be. She will accept the unacceptable. Whichever lies the sex addict offers to cover up his addiction, she is compelled to "not rock the boat" in order to assuage her abandonment fears.

What are the characteristics of a sexual codependent?

Firstly, let's consider what codependency is. Codependency is an overworked and overused word and definitions can be confusing. At core, it revolves around a deep fear of losing the approval and presence of the "other". This underlying fear can result in manipulative behaviors that overfocus on maintaining another person's presence and approval. Control, obsequiousness, anger, caretaking, and being over-responsible are among the behaviors that can be the manifestations of codependent behavior. Because of dysfunctional family-of-origin issues, codependents learn to react rather than respond to others, take responsibility for others, worry about others, and depend on others to make them feel useful or alive.

Codependence also refers to the way events from childhood unconsciously produces attitudes and behaviors that propel people into destructive relationships in the present. The self worth of the codependent comes from external sources. They need other people to give them feelings of self-worth. Codependence is a particular relationship with one's self in which the person doesn't trust his or her own experiences. Lacking the inner boundaries necessary to be aware of and express their true wants, feelings, goals and opinions, they are "other-validating". Having only a reflected sense of self, they constantly seek affirmation and validation from other people because they are unable to endorse and validate from within. "Self-validating" people are able to do this. Co-dependents often focus on an addict's sobriety as a way to achieve a precarious sense of self- consolidation. Sadly, their behavior often perpetuates the loved one's addiction.

Codependent people believe they can't survive without their partners and will do anything they can do to stay in the relationship, however painful. The fear of losing their partners and being abandoned (once again) overpowers her ability to make decisions in her own best interests. The thought of addressing the partner's addiction can be terrifying: they may be frightened of igniting the partner's anger which can result in feeling emotionally flooded by (childhood) fears of loss.

The sexual co-dependent suffers from additional symptoms: driven by the potential loss of the relationship, which she sees as identical with her very identity, some women engage in sexual activities with their partners that they find distasteful or even morally repugnant all in an effort to keep him home and happy. However, this type of fantasy-based acting out may not be based on her real sexual needs and desires and opens the way to turning his partner into yet another object. Certain kinds of sexual acting out can turn sex into another fix for him. The partner senses this, making her sense of sexual betrayal even more poignant.

In couples where one partner is ciphering off his erotic energies from the primary relationship, there are invariably problems with the couple's own sexual expressiveness. He becomes sexually demanding. She expresses her resentment about this by not being sexually responsive. He may lose erotic interest in her, as she never lives up to the thrill of fantasy-based sexual enactments. The sense of having a person-related, intimate sexual encounter may diminish. Erotic expression between the couple can easily dry up, leaving the sexual co-addict feeling even more diminished as a woman and as a person.

Sexual co-dependents have an inordinate need to get the information straight. "Detectiving" is a common activity: checking his computer, looking up names and numbers, or desperately looking for scraps of paper with numbers written on them. One client even invited a prostitute her spouse had frequented into her home because she wanted to know the details. The need-to-know provides the partner with a way to check up on her own reality ("Am I crazy or is this really happening?") and provides her with a sense of much-needed (although illusory) sense of mastery over an out-of-control situation. Especially in light of the addict's continual denial, the co-addict has a need to provide "evidence" to ensure her soundness of mind -- a ploy that rarely works and is exceedingly exhausting.

The final distinction between sexual co-addicts and other co-dependents is the shame associated with this "secret". Sex as an addiction is rarely discussed in "polite society" and there is a huge social stamina associated with it. Sexually addicted clients often tell me that they'd rather be alcoholics or drug addicts. The stigmatization of this compulsion almost ensures that the sexual co-dependent will want to hide or to provide a good "front" to deal with feelings of shame and despair. She may become socially isolated because she can't discuss the situation with friends. Depression easily enters into an emotional environment of isolation and shame. Keeping secrets about important dimensions of life ensure that the issues underlying them will not be healed.

What's involved in therapy for someone who is the partner of a sex addict?

There is hope. The pain the sexual co-dependent experiences is normal. Learning a partner is sexually addicted can be devastating and debilitating. The betrayal triggers a myriad of strong emotions. Feelings of anguish, despair, rage, hopelessness and shame may overtake her. She may feel alone in unchartered territory, wondering "Where do I go from here?"

It's important to know that the situation is not unique. There are many, many people who share this exact dilemma. Sexual codependents who attend either "S-Anon" or "COSA", 12-step programs for partners of sex addicts, often feel extraordinary relief. To break the shame and isolation, it's important to know others are going through the same thing. More seasoned members of the group, who have been grabbling with these issues for years, can be a beacon of hope for the newcomer who begins to discover how to cope with the situation and attain some measure of serenity, whether the sex addict is acting out or not.

Psychotherapy is also extremely important. Be sure to find a therapist conversant with these issues. What should happen in your therapy?

Treatment for sexual codependence can become a process of continued growth, self-realization and self-transformation. Working through feelings of victimization can lead to a new sense of resiliency. Going through this process can be an avenue to discovering meaning and to building stronger self-esteem. Challenges faced can elevate one to a higher level of well-being. A sense of serenity and peace from the appreciation of having worked through this process may occur.

Lessons not learned in the family-of-origin can be now be learned and worked through: appropriate self-esteem, setting functional boundaries, awareness of, acknowledgment of and expression of one's personal reality without undo fear of retaliation, and taking better care of one's adult needs and wants while allowing other adults to take care of theirs are all potential gains to be made in therapy and recovery.

Internal and external boundaries will be strengthened. Strong external boundaries will ensure that you will not again put yourself into a victim role. A sense of having internal boundaries will open up new avenues of healthy intimacy as you will know who you are and be able to hear who another is. At the heart of healthy intimacy is the ability to share your real self with another and be available when someone else shares his real self with you.

The sexual co-depenent may find she no longer needs to bend herself into a pretzel to accommodate others. Rejection or disapproval may be unpleasant, but not devastating. Compromising personal integrity in order to get external approval and validation will cease. With increased self-knowledge comes the ability to Self-validate while still being in a relationship. Self esteem will be generated by her behaviors rather than the approval or validation from others.

The choice to stay in or leave the relationship is an individual one. With therapy comes the knowledge that a fulfilling life can be crafted whether alone or in a partnership. People involved in a therapeutic process have the potential of reclaiming a sense of dignity and renewed sense of purpose even if the spouse remains active.

Finally, time and energy spent on preoccupation and control of the addict can be used to attend to emotional support for the children, to recommit to and obtain increased satisfaction from work, to meet new people, and to develop new recreational activities.

How can I possibly forgive him?

Despite the fact that it may seem impossible, forgiveness is a critical part of recovery for the partner of a sex addict. To forgive is not to forget. Forgiving means being able to remember the past without experiencing the pain all over again. It is remembering -- but attaching different feelings about the events, and it is a willingness to allow the pain to have decreased relevance over time. Understanding the pain, compulsion and despair that the sex addict has undergone from sexual compulsion can open avenues to compassion.

To forgive is important primarily for oneself, not for the person one forgives. The opposite of forgiveness is resentment. When we resent, we experience the pain and anger all over again. Serenity and resentment cannot coexist.

The process of forgiveness begins with acknowledging that a wrong has been done to you. You have to recognize that you have strong feelings about what happened and you need to feel and process those feelings. You are entitled to be angry or hurt. Ideally, you can share those feelings with the person who has hurt you in couples counseling. If that is not possible, then you can share the feelings with your therapist or support group. After that, you can choose whether to stay in a relationship with that person. In either case, forgiveness does not imply permission to continue hurtful behaviors. As part of your own treatment, you need to decide which behaviors you can accept in your relationships and which you cannot.

The primary goal of forgiveness is to heal yourself. In a partnership affected by sexual addiction, forgiveness is aided by evidence of the partner's changed behavior and commitment to treatment. These are also elements in rebuilding trust. For many couples, forgiving and learning to trust again go hand in hand. Both take time, making amends, continued treatment and steady, continual, trustworthy behavior on the part of the addict.

After the acting out has stopped, it's critical to not use his past behavior as a "hook" to punish or manipulate him. When a desire for revenge exists, you have not forgiven, and you see him in one dimension ("Bastard"). The capacity to see him as a whole person (he's not just a sex addict, he's many things) will help you move forward. Couples therapy will help you move toward a sense of tolerance of his vulnerabilities, acceptance of the past and a renewed interest in him as a multidimensional person with on-going issues.

My partner refuses to go for treatment, or even to identify that he has problem. To stay in this relationship is to accept the unacceptable. Nevertheless, I've been unable to leave him. Why do I stay in a relationship that causes me such emotional anguish?

There may be realistic reasons why women stay in relationships despite repeated betrayals and lost of trust, mutual concern and physical compatibility. Children and finances have traditionally been two of them, although increasingly these reasons are becoming less relevant.

So, why do they stay? For some women, being in love is tantamount to being in pain. The two are indistinguishable. Obsessing about a man's behavior, allowing it to control her emotions and behavior, realizing that it negatively influences her health and well-being, she finds herself unable to let go. Does she measure the degree of her love by the depth of her torment?

Problems from childhood rear their ugly heads when contemplating why some women masochistically stay in relationships that they find erosive to their sense of security and self-worth. The one characteristic of all dysfunctional families is the inability to talk about feelings and problems. In dysfunctional families, emotions are repressed, major aspects of reality are denied, and roles remain rigid. Children from such families learn not to believe in their own perceptions nor are they able to validate their own feelings. When the family denies a child's psychic reality, it's difficult them to trust their own perceptions as adults.

What comes to mind is a "Joey Bishop" episode from the 50's wherein the wife walks in on him in bed with "a blonde" and Joey and his sexual cohort calmly get up and dressed, the woman walks out the door, and Joey denies that there ever was a woman in the room. The (typically 50's) wife responds by not believing her own perceptions and being apologetic!!

These women become unable to discern when someone or something is not good for them. Situations and people that others would avoid as dangerous, uncomfortable, or unwholesome do not repel them because they have no way of evaluating them in a self-protective manner. They do not trust their feelings and are unable to be guided by an appropriate sense of entitled self-interest. Rather they are drawn to the dangers, intrigues, dramas and chaos that come from living with an addict.

If she comes from emotionally unavailable parents, she was never able to change her parent(s) into the warm, loving caretaker(s) for whom she longed. Subsequently, she unconsciously is drawn to an unstable, unavailable man with whom she can try to change into a loving, stable man who can give her what she lacked as a child. The ruse rarely works, and these women live in the ever-perpetuating pain and suffering that they lived in as children.

Because her emotional needs were not met in childhood, she is terrified of experiencing the kind of emotional neglect and abandonment she felt back then, and she will do almost anything to prevent a relationship from dissolving. Accustomed to lack of love in personal relationships, she is willing to wait, hope, try harder, and give more chances to a partner that has betrayed her many times over. She may try harder to please him sexually, believing that it is her own deficiency that caused his sex addiction in the first place. In her relationship, she is much more in touch with her dream of how it could be rather than with dealing with the reality of what is. She may be addicted to men and to emotional pain. By becoming enmeshed in a situation that is chaotic, uncertain and emotionally painful, she can avoid focusing on her responsibility to herself, as her family of origin did not provide a role model for guiltless self-care. Alternatively, the highs and drama of life with a sex addict may forestall the experience of deep-seated depression. She may have never been attracted to men who were kind, stable, faithful and reliable. Such men may have been experienced as "boring".

I'm incredibly frustrated that he/she won't tell the truth. Even when I present "evidence", he denies his sexual acting out. How can I ever trust a man who so blatantly lies to me?

Sex addiction thrives in secrecy. Addicts will go to any length to protect their double life. Denial, ("Don't Even Know I'm Lying") plays a huge part in any addiction process. The reality of the acting out is protected from the conscious mind. If the addict is unaware of the truth, how can he tell you?

The very thinking process of the addict becomes impaired as he becomes immersed in the denial process, giving way to the minimization of the extent of his behavior. This connects with "rationalization": i.e. "I'm not really cheating" "All guys do this" "I'm not hurting anyone" "I work hard so I deserve some pleasure." This combination of denial, minimization and rationalization makes it extremely difficult for him to know the truth.

More complexing is the phenomenon of "dissociation", or "The Dr. Jekyll and Mr. Hyde" syndrome. Dissociation is a clinical process that characterizes multiple personality disorder. While I'm not saying the sex addicts have MPD, I am suggesting that some of the same characteristics of that disorder are shared. One side of the personality protects the other side from the truth. Some level of dissociation is in every man who has a "double life". Each side of the personality has different values, goals, beliefs and needs that conflict with the other side.

This is why, when the sexual acting out is finished, the addict feels so distressed and shameful. Mr. Hyde does the acting out and Dr. Jekyll experiences the remorse.

When the addict is acting out, he has feelings of being disconnected from himself and his environment. Clients speak of "the bubble", the "erotic haze", "zoning out", and "feeling apart from myself and watching myself from afar ", of feeling "foggy" or "not feeling like a real person" Losing track of time is common as is feeling outside oneself as both an observer and a participant. Emotions are numbed; the fantasy creates an alternate reality which obscures the truth of "what is".

Once in therapy, a primary issue that arises is a feeling of a fragmented sense of self or being unsure of his identity. Therapy will help him get to the bottom of hidden parts of himself that he may not have fully understood or been able to control until treatment starts to work. Only by getting in touch with hidden parts of himself will the full realization of his talents and strengths be realized and fulfillment in his personal relationships can begin to unfold.

I don't see how our relationship can survive the emotional pain and chaos of his sexual addiction. Have other couples been able to work through these issues? How have they done it?

When at least one member of a couple is sexually addicted, restoring trust and building intimacy can be very difficult. These couples must work as hard on their recovery together as a couple as they do on their individual recoveries.

One of the great challenges to recovery from sexual compulsivity is restoring or building an intimate relationship with a committed partner. Many existing relationships are seriously impaired and often don't survive because of sexual acting out. The partner of the sex addict's ability to trust is obviously damaged. The psychodynamic and behavioral issues underlying sexual addiction contribute to obstacles to overcoming and building intimate and committed relationships.

The good news is that we have seen from our experience that not only is it possible to repair, rebuild, or newly build a committed relationship, but the level of emotional and physical intimacy that comes from working on these issues together is sustaining, gratifying and growth-producing for each member of the couple.

What is effective in the process of healing and building?

To fix a marriage that has been damaged by sexual addiction, the first step

is to discover what's been broken. The process of repair is a journey that both

partners must choose to undertake together, as well as separately. Self inventory is

an inescapable feature of the process. Studies of couples who have achieved success

have shown their willingness to ask themselves certain questions:

How committed am I to this relationship? Do I want to find out what a healthy sexual partnership is? Am I willing to take the risk of being truly vulnerable to my partner? Can I face my own interior issues to develop my own personal growth? A faithful, honest, monogamous sexual relationship with my partner is

this what I really want? Is this my goal?

A strong commitment to the marriage and a desire to learn and experience a healthy

sexual relationship with the spouse are essential for recovery. For clarity, two definitions

are helpful. The sex addict is the partner who has been engaging in compulsive

extramarital activities. The sexual co addict is the sex addict's partner, sometimes

identified as a relationship addict.

Next, the major "breaks" in the damaged marriage need to be identified. The first and

greatest casualty is invariably lost trust. The co- addict has feelings of anger as a result of being betrayed. The addict feels guilt and shame as a result of hurting and betraying the spouse. Re-establishing mutual trust must be actively addressed and worked on in treatment. Forgiveness and opening up to being vulnerable again are necessary ingredients for rebuilding lost trust.

Another "break" in a sex addiction-damaged marriage is the loss of honest communication. The addict has been hiding his acting out with compulsive sexual behaviors, so that deception has become a part of daily married life. The partner of the sex addict, on the other hand, has suspicions, yet avoids confronting the addict and hides her fears.

Self-blame, feeling responsible for the addict's secret sexual behaviors, and even blaming

herself for all of the marriage's problems are some typical reasons for not discussing their issues.

Thus, both partners keep themselves isolated in their emotions. Problems in their own

sexual relationship a central "break" to be fixed - are rooted in certain core beliefs

that they hold. The addict's main core belief is that sex is his most important need. The

partner of the sex addict's main core belief is that sex is the most important sign of love.

Two more "breaks" in the marriage can be traced to communication breakdown and loss

of trust. Neither spouse has effective conflict-resolution skills. Also, both of them have

difficulty setting boundaries on what sexual behaviors they can accept and where they

insist on drawing the line.

Be encouraged because there are a variety of places you can go. First, find a therapist conversant with these issues. Couples report that isolation is their number one enemy. Take the first bold step with your spouse to open up and talk with each other. Acknowledge there are problems and you both want to resolve them. Then look into the self-help available to you. There are 12- step programs for the sex addict and for the sexual codependent.. There are also 12- step programs for couples. All of these groups emulate the Alcoholics Anonymous model, which emphasizes the importance of peer support and identification with others who have gone through what you've gone through.

You need to break out of the burden of isolation you've placed on yourself due to feelings of guilt and shame. Bringing it into the open and sharingwith other sympathetic couples is invaluable. In couples counseling you'll discuss subjects that impact your relationships in major ways. Some of these are the renewal of trust, how to work on your communication skills for problem solving, and how to really listen to each other without disapproval.

Be open to understanding that you both will do well when you accept the need for

patience. Recovery, after all, is a process. Just as the problems you are experiencing

didn't evolve in ten minutes, keep in mind that healing requires a commitment of time.

Recovering couples stress this, and emphasize that they maintain a positive outlook

because they feel good along the way. They know they are empowering themselves

and learning self esteem.

Couples who have participated in therapy, plus 12 step programs for the addict, the partner of the addict, plus the couples' 12 step groups, have demonstrated a very good success rate.

There is one essential tool you can avail yourself of, and that is seeking treatment with a professional who specializes in sex addiction treatment. Joint professional counseling will enhance your personal recovery. Devoting yourselves to self-discovery together is a choice that will yield excellent results in time.

And remember this once you choose to take the journey, you will begin to experience

many rewards along the road. One of them is an ever increasing personal freedom in your

spirit. You will discover strengths you never knew you were capable of, and courage you

never knew you had. It is possible for you and your spouse to have a loving, intimate, sexual relationship despite having been through the trauma of active sex addiction.

How can couples counseling help us?

Most couples who come for couples therapy after discovery are in a high state of reactivity, with communication being limited to blame/defense. There is a high degree of projection (seeing the things you like least about yourself in your partner) and a small degree of self-focus. The tendency is to react immediately and emotionally, with no time given for reflective thinking. One task of the therapist is to create a safe, non-volatile space by gradually guiding each person to commit to self-focus which reduces blame and defense.

The therapist will do some psychoeducational pieces on sex addiction and co-addiction to normalize each person's feelings and further reduce blame. Nothing can be done about the quality of the marriage unless each person commits to a personal program of recovery: an "S" meeting for the addict, and COSA or S-Anon for the co-addict. The couple can come out of the shadow of shame about living with sex addiction through identifying with others who have gone through similar experiences. Here, finally, they find people they can talk to about what they've been hiding from family and friends. Regular attendance at meetings gives structure and accountability to the life of the sex addict. A co-addict who works on the steps with a trusted sponsor is renewing her commitment to focus on herself and her own issues, renouncing her focus and pre-occupation with the addict.

Sex addicts and sexual codependents usually have never experienced healthy bonding with and nurturing from their parents. This impairs their ability to have successful bonding and separation in subsequent relationships in adult life. The therapist might construct a "genogram" which is a graphic depiction of three generations of each person's family. It shows psychiatric and physical problems throughout the generations such as alcoholism, divorce, hospitalizations,etc. The genogram also reveals the quality of family relationships, indicating where there was enmeshment and where there was distancing. With a clear understanding of family-of-origin issues, the couple can understand themselves and each other and develop awareness of what triggers are coming from the past.

Couples counseling enables the couple to reach a point of mutual interdependence in which both partners have lives outside of the relationship, but also feel committed to it. The partners need each other, but are comfortable with independent lives of their own. Over time, each develops a new sense of "Self"-in relationship.

Couples counseling facilitates reaching this state of mutual interdependence. Both members of the relationship are encouraged to accept mutual responsibility for the dysfunction in the relationship. As long as one partner is blaming the other for all of their couple problems, progress will be slow. Recounting the history of the relationship will be a part of this process. How have each other's addictions and co-addictions affected the relationship? What consequences have been experienced? What strategies have the partners tried to heal themselves that haven't worked? What are the repetitive arguments and fights? What is the nature of the collective shame in the relationship? How does each partner trigger the other's issues?

Each person needs to acknowledge that they will repeat the mistakes of their previous relationships if they don't consider the dysfunctional characteristics each one brings from the past. Exploring psychodynamic wounds in each other will be a part of the process.

Each individual in the couple learns how to exchange instant gratification for the joy of ongoing intimacy. Sexual addict/codependents find that this intimacy and the trust, mutual understanding, and the emotional/spiritual/physical closeness it creates from having done the work can be qualities that few couples ever experience.

Dorothy C. Hayden, LCSW

www.sextreatment.com

dhayden@nyc.rr.com


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Friday, October 28, 2011

Infidelity Relationships

Infidelity Relationships and how you overcome them is a taxing and traumatic event for those involved. In particular for the violated partner, who will have to manage such states as depression, post traumatic stress, lack of sleep, weight loss, and a host of powerful emotions such as anger and sadness. The management of these states will likely be extremely challenging, and utilising some of the various sources of assistance would be a wise move.

For infidelity relationships there are numerous books, hypnosis CD's, internet forums, and of course councelling. Choosing one, or all of the aids will help guide the violated partner back to a normal life, and in some cases will help keep the marriage/partnership together. Regardless of the decision about whether too keep the relationship together or not, will involve tremendous effort and will likely take a long time to heal.

One of the most difficult aspects of managing infidelity relationships is the sens e of betrayal. In many ways, the violated partner will be coping with the most challinging events of their lives, which comes as a consequence of their trust being violated. Of course, no one ever thinks that infidelity will happen to them, and that fact is a major contributor to the unfolding shock. Too, there is the fact that at such times of difficulty the person they would most likely seek out for support is the very one who has caused the distress.
Therefore, the violated partner will need the support of friends and family, and it is advisable to talk about your relationship problems at every available opportunity. The worst possible action would be to harness all your thoughts and feelings to yourself, which would cause tremendous stresses and confusion. As you talk to your various friends and family, it will become clear that some will handle the situation better than others. You want someone who not only listens to your concerns but who can countenance impartial advice that would help move those states forward to beneficial outcomes.

It is not uncommon in infidelity relationships, for many months to pass before any reasonable clarity can be gained, and even then there will most certainly not be a 'hallelujah moment'. These states are in a process, and as such it will be small steps that will ultimately lead to the big changes in relationships. For many people involved in infidelity relationships, the y find that these changes are virtually unoticeable, but slowly, after time, they realise that some improvements are beginning to unfold.

There are numerous stories of success after infidelity relationships, and these must be grasped and considered as means for hope. A quality life after infidelity is certainly possible, but it will take time and much skill, particularly on the part of the violated partner.

Relationships can become stronger as a consequence of the infidelity, but it will likely involve considerable changes of maturity for both partners.


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Thursday, October 27, 2011

Does CRM Manage Customer Relationships

CRM (Customer Relationship Management) � The wider industry agrees on the acronym but everybody in it seems to have their own definition. In order to understand if CRM manages customer relationships I will first look at the various definitions of CRM and then explore if CRM has any impact on customer relationships.

There are literarily thousands of CRM definitions out there, and they all have a few things in common.

CRM is all about:

Customer Centric organisations Managing Customer Relationships by gaining customer insights Maximise customer satisfaction, business performance and profitability

When I look at the main points above a number of questions come to mind!

Does CRM deliver a Customer Centric Organisation?

Most CRM consultants will have you believe that CRM requires a customer-centric business philosophy and culture and I fully agree with them, but do CRM Solutions deliver a customer centric view? I think no t. Having worked as a CRM Consultant and with a number of CRM vendors I believe there is a fundamental problem with most CRM solutions, they are mostly focused on Sales and Reporting.

Most CRM Solution features a related to sales pipe line, sales management, opportunity analysis Dashboard, Company and sales KPI�s. So how can the organisation be customer-centric when the CRM Solution is NOT? Unless a CRM Solution presents all data from a single customers perspective how is your sales team suppose to gain rapid customer insights? CRM solutions need to deliver 3 main views

Customer View Sales Consultant View Company View

ALL CRM data needs to be presented in these 3 main views with a major priority and focus to Customer View which is where we gain insights to maximise customer relationships.

Do CRM Solutions help Manage Customer Relationships?

If we consider how we manage our own personal relationships it�s all about the knowled ge that we develop about our friends and family. This knowledge is built over time via our interactions with these people. Understanding what, when, how and why over time allows us to understand and maintain these relationships.

So how do CRM Systems build knowledge via customer interactions? Well to start an interaction is any form of communications such as Meetings, Phone Calls, Emails, Faxes, SMS & Letters. Most CRM Solutions provide tools to enter notes about phone calls and meetings, provide tools to copy and paste emails, faxes, sms and letters but they have 2 main weaknesses.

Non Seamless Integration - How many of your organisational staff have the time or the patience to manually upload (Copy & Paste) all these emails, faxs, sms and letters day in and day out. Could their time be better used focusing on the customer? Well if your CRM Solution performed the above automatically it would provide all your staff with a COMPLETE list of all interactions without wasting time and performing mundane tasks. CRM holds information not knowledge� Some CRM system have some very sophisticated sales management tools but provide very little to analyse the interaction data or present it in a simple meaningful way. So the only way to build knowledge from customer interactions is to read the information within the customer file and build your own personal picture which could be problematic because of poor interpretations.

Does CRM Maximise customer satisfaction?

In order to answer this question I derived my own CRM definition which is:

CRM requires a customer-centric business philosophy and culture aimed at understanding, anticipating and managing current and future customers by continually gaining insights into your customers and presenting it appropriately to the various organisational touch points. It�s a journey of strategic processes, organisational change and commitment to streamlining and au tomating business processes that ultimately deliver the highest levels of customer service, business performance and profitability.

To summarise if your organisation embraces the above, implements a CRM Solution that provides a customer centric view, automates the process of gaining customer insights and finally presents those insights in a simple meaningful way it will enable you to Maximise customer satisfaction, business performance, profitability and customer relationships.


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Wednesday, October 26, 2011

Women and Infidelity: Counseling and Treatment-From Fox River Grove, Lake Zurich and Dundee

Women today have vastly different relationship patterns than those of 40 years ago. Today they follow a glaring and somewhat alarming pattern:

1. They have an active sex life with a man, then they push for commitment.
2. In time, the men do commit
3. Then the women start losing interest in sex
4. They become attracted to other guys
5. Then, they start cheating on their spouses
6. During this process, they start becoming angry and resentful and blame it on their husbands
7. Then, they start telling their partners they need space
8. They blame their partners for this need and finally, after making everyone around them miserable for long periods of time, they end their relationships or marriages.

As a guy, you would probably not suspect that your partner is cheating, not only because of your partners seeming indifference to sex; but also because you believe that she is a Good Girl. Often, when guys like you are finally cut loose or divorced by your spouses, you still have never had a clue about their affairs and infidelities.

However, if you are a woman, just like most other women, you always told yourself that you are not the type who cheats. And, then, like most other dissatisfied women, after you do become unfaithful, you are shocked and even appalled at your own behavior; but, still, to your chagrin, you continue to cheat.

Whether, male or female, your relationships and marriages will continue to follow this same torturous pattern unless you come to an accurate understanding of female psychology. In fact, after practicing relationship and marriage counseling for more than thirty years, I have come to the startling conclusion that most of our beliefs about women and their needs in relationships are grossly distorted and sometimes even totally erroneous.

There is a widespread problem with female infidelity; it is not just a male thing. Why are women now cheating almost as much as men?

This is an extremely complicated puzzle and the truth, quite frankly, is very contrary to our current beliefs. Unfortunately, without comprehending what we fail to acknowledge, it is impossible to understand and fix the real problems occurring in relationships.

Ambers story:

Shortly after Ambers 29th birthday, she began to feel very different. She had been happily married for 6 years and then, seemingly out of nowhere, she began to feel bored and unhappy.

In an attempt to figure out what was causing her unhappiness, she looked for answers in books, talked to her female friends and eventually consulted me, a clinical psychologist. All of the information she had received prior to our consultations, attributed the way she was feeling to her husband, causing her to begin viewing him as the culprit.

According to some estimates, today, women are initiating 70 - 75% of all divorces and- it is totally blindsiding men! However, what Amber was experiencing was actually quite normal.

In fact, it appears that women are most likely to divorce in their late twenties and thirties after an average of only 3-5 years of marriage. At this time, they tend to experience a pre-midlife crisis, similar to the males midlife crisis, only with an additional little-known factor.

This one element actually, believe it or not, makes women more likely to cheat than even men! Women often experience little-known, but very powerful phases during their long-term relationships, which they and their partners had better come to terms with- before it is too late!

Many years into my counseling practice, I identified distinctive patterns and phases that took place in the lives of the married women in my practice. I think of these as four distinct phases that women go through during their long-term relationships.

These phases usually begin with their apparent loss of sexual desire, an apparent indifference to engaging in sex with their long term partners.

Phase 1

Women in this phase often report feeling as though something is wrong or missing in their lives. Even though they seem to have all the things that they wanted, a home, a family, a great husband, they feel that they should be happier, somehow.

Over time, women in this stage start losing interest in sex and it is common for them to expend a great deal of energy trying to avoid physical contact with their partners because they fear it might lead to an unwanted sexual encounter. They will often complain about physical or health problems to avoid having sex and will often avoid going to bed at the same time as their husbands for the same reason.

These women view sex as a job or responsibility, similar to doing the dishes or going to the grocery store. Some women in this phase even claim they feel violated when their husbands touch them.

They frequently freeze up and feel tightness in their chest and/or sick feelings in their stomachs. Many of them feel like there is something wrong with them and that they are defective in some way.

They are also afraid that their indifference or aversion to sex will cause their husbands to be unfaithful, or even to divorce them.

Phase 2

In this stage, an encounter outside the marriage often re-stimulates a females desire for sex and/or close emotional bonding. These encounters may be sexual or platonic, but women who tend to be unhappy typically infuse tremendous emotional significance into them.

Often they will experience huge amounts of guilt and regret over their new relationships, whether they be sexual and/or exclusively emotional. Most start to have an identity crisis, even if they attempt not to think about their new relationship.

After all, constant emotional triggers to the memory of the new relationship are everywhere. Whenever the topic of infidelity arises these women feel guilty, whether it is at work, school or at home.

At this stage, women can no longer express any of their previous disdain for infidelity without feeling hypocritical. In a sense, they feel a severe emptiness; they have lost that Innocent part of themselves.

At this point, they start questioning their Good Girl status and feel doubts about being even worthy of their husbands or any good relationship, for that matter. Some then attempt to overcome these feelings by becoming more attentive and appreciative of their partners.

However, as time goes on, many of these women move from deliberately appreciating their husbands to justifying their desire for other men. To do so, they often begin attributing these desires to unmet needs in their marriage or even, to the past misbehavior of their partners.

Many of these troubled women start becoming negative or sarcastic when talking about their husbands and marriages; sometimes an episode of infidelity will then follow.

Phase 3

Phase 3 women become very involved in their affairs, starting them, ending them and/or considering divorce. They start having feelings that are very different from any they have previously experienced.

They often report feeling alive again and having found their true soul mates. In reality, however, they are merely experiencing feelings caused by a chemically altered state induced by the novelty and the excitement of the new relationship; unfortunately, they often delude themselves into thinking that they are really in love.

These women are also suffering extraordinary conflict and pain-that of choosing between their spouses and their new lovers. Many of them live in a confused state.

They continue asking themselves whether they should stay married or get a divorce. This question plagues them relentlessly and many will attempt to initiate a separation at this point, while their clueless husbands will be preoccupied in pursuing futile attempts to make them happy.

They try being more attentive, more romantic and often start spending more time at home to help their wives with household chores. However, regardless of their wifes complaints, the last thing these conflicted women really want is to spend even more time with their spouses.

These women then convince their husbands that they need space, that the marriage might be salvageable if only they can just have more time to themselves. They believe that time apart is the only hope.

Now, they actually want to free themselves of the rules of marriage so they can spend more time with their lovers. They actually believe that, given time, their confusion will disappear all by itself.

They think that, given enough time, they will eventually know for sure whether they want to stay married or get divorced and be with their lovers. This separation allows women to enjoy the high they experience with their lovers without giving up the security of their marriages.

The naive husbands of these tormented women are often unaware that their spouses are being unfaithful. Their naivete is typically caused by their erroneous beliefs that their wives are not interested in sex at all and that they are, after all, Good Girls.

Also, women at this stage are often experiencing the misery of being dumped by their lovers. After all, they sometimes become attached to single men who lose interest or these men become attracted to other women who are not committed to someone else.

Women often experience painful levels of grief when their lovers leave them. They sometimes become deeply depressed and then displace explosive anger on to their spouses.

Unfortunately, they are usually unaware that the real problem is not the loss of the lover as a person, but rather the withdrawal they are experiencing because of the neuro-chemical changes taking place in their brain chemistry.

As a result, with the loss of their lover, many will feel that they have missed their chance at true happiness. However, they mistakenly believe that they have become more aware of what they want and need from a partner, so they start searching it out again with a renewed enthusiasm.

They experience a compelling need to search for new relationships that they think have the chance to give them the euphoria they once experienced in their previous affairs. Separations trigger some women to search for new partners almost relentlessly, without looking back.

Others, however, may return to their marriages with resignation while still continuing their search.
Some of these women will resume occasional sexual relations with their husbands in order to protect their marriage until they decide on a new lifelong partner.

However, even though they are often still not sexually attracted to their husbands, their desire sometimes can be temporarily rekindled. That sometimes happens if they start suspecting that their husbands are being unfaithful, that they might be considering extramarital relationships themselves, or if their husbands start showing signs of wanting a divorce.

Phase 4

The women in phase four includes those choosing to stay married while continuing their affairs and those choosing to divorce instead. Some of these clients stated that sex with their spouses actually improved by continuing their extramarital relationships.

Interestingly, while some of these distressed clients thought the lover was their real soul mate, they did not feel it was necessary to leave their marriage, nor did they feel torn between the lover and husband.
However, others reported that their feelings for their lover were intensified because they did not share day-to-day living arrangements with him.

Almost all of these women had married men as their lovers and, therefore, believed that these extramarital relationships could continue indefinitely without disrupting either partners marriage. The women who were divorcing and were also in the early stages of a new relationship often expressed great relief at having finally made their decision.

However, many of the divorced women who had remarried and were several years into their new marriages did mention feelings of guilt for having hurt their kids and former relatives and spouses, only to find themselves experiencing similar feelings again in their new relationships.

Female infidelity will continue to increase simply because men and women lack necessary information. These relationship problems are not only solvable, but often very easily solved, once the dynamics are isolated and understood.

This powerful information about the excitement of novelty-seeking and the chemically induced euphoria it produces, should caution one not to misunderstand the nature of true love. To try and have a relationship today without being aware of these crucial dynamics is akin to opening yourself up to disaster.

Do not let that happen to you!


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Monday, October 24, 2011

CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER RELATIONSHIP MANAGEMENT

GUIDED BY: Dr.JELSY JOSEPH

DIRECTOR, DEPT OF MANAGEMENT STUDIES &RESEARCH,

KARPAGAM UNIVERSITY,COIMBATORE

INTRODUCTION:

No organization is secure today unless its every action is processed through the customer's eyes. Today's businesses are facing fierce and too aggressive competition while operating in both domestic and global markets. Traditional marketing methods have failed to deliver results in recent times. Customer Relationship Management is the establishment, development, maintenance and optimisation of long-term mutually valuable relationships between consumers and organisations. The focus of relationship marketing is on developing long-term relationships and improving corporate performance through customer loyalty and customer retention.

Types/variations of CRM

There are several different approaches to CRM, with different software packages focusing on different aspects. In general,Customer Service, Campaign Management and Sales Force Automation (SFA) form the core of the systematic

Operational CRM

Operational CRM provides support to "front office" business processes, e.g. to sales marketing and service staff. Interactions with customers are generally stored in customers' contact histories, and staff can retrieve customer information as necessary.

The contact history provides staff members with immediate access to important information on the customer (products owned, prior support calls etc.), eliminating the need to individually obtain this information directly from the customer. Reaching to the customer at right time at right place is preferable.

Operational CRM processes customer data for a variety of purposes:

Managing campaigns Enterprise Marketing Automati on Sales Force Automation Sales Management SysteM

Analytical CRM

Analytical CRM analyzes customer data for a variety of purposes:

Designing and executing targeted marketing campaigns Designing and executing campaigns, e.g. customer acquisition, cross-selling up-selling, addon-selling Analyzing customer behavior in order to make decisions relating to products and services (e.g. pricing, product development) Management information system (e.g. financial forecasting and customer profitability analysis)

Analytical CRM generally makes heavy use of data mining and other techniques to produce useful results for decision-making. It is at the analytical stage that the importance of fully integrated CRM software becomes most apparent. Logically speaking, the more information that the analytical software has available for analysis, the better its predictions and recommendations will be.

Sales Intelligence CRM

< p>Sales Intelligence CRM is similar to Analytical CRM, but is intended as a more direct sales tool. Features include alerts sent to sales staff regarding:

Cross-selling/Up-selling/Switch-selling opportunities Customer drift Sales performance Customer trends Customer margins Customer alignment

Campaign Management

Campaign management combines elements of Operational and Analytical CRM. Campaign management functions include:

Target groups formed from the client base according to selected criteria Sending campaign-related material (e.g. on special offers) to selected recipients using various channels (e.g. e-mail, telephone, SMS, post) Tracking, storing, and analyzing campaign statistics, including tracking responses and analyzing trends

Collaborative CRM

Collaborative CRM covers aspects of a company's dealings with customers that are handled by various departments within a company, such as sales, technica l support and marketing. Staff members from different departments can share information collected when interacting with customers. For example, feedback received by customer support agents can provide other staff members with information on the services and features requested by customers. Collaborative CRM's ultimate goal is to use information collected by all departments to improve the quality of services provided by the company. CRM also plays a role of data distributor within customers, producers and partners. Producers can use CRM information to develop products or find new market. CRM facilitates communication between customers, suppliers and partner by using new information system such email, link and data bank.

Consumer Relationship CRM

Consumer Relationship System (CRS) covers aspects of a company's dealing with customers handled by the Consumer Affairs and Customer Relations contact centers within a company. Representatives ha ndle in-bound contact from anonymous consumers and customers. Early warnings can be issued regarding product issues (e.g. item recalls) and current consumer sentiment can be tracked .

Benefits of CRM

The benefits of customer relationship management are abounding. It allows organizations not only to retain customers, but enables more effective marketing, creates intelligent opportunities for cross selling and opens up the possibility of rapid introduction of new brands and products. To be able to deliver these benefits, organizations must be able to customize their product offering, optimize price, integrate products and services and deliver the service as promised and demanded by the customer base. Keeping the customer happy is obviously one way of ensuring that they stay with organization. However, by maintaining an overall relationship with customer, companies are able to unlock potential of their customer base and maximize contribution to their business. Based on successful CRM implementations, the following benefits seem reasonable:

Increased sales volume: Increased sales result from spending more time with customers and gathering more and more information about their preferences about the products and services. Increased margin: Increased margin resulting from knowing customers better, and providing a value product on discounting prices. Improved customer satisfaction ratings: Customer will be more satisfied if he finds the company to be more responsive and better in touch with their specific needs. Decreased marketing administrative costs: Since the company has specified its target segment customers, it knows their needs better so it is not wasting unnecessary time and money which result into decreased marketing costs.

CUSTOMER Strategy

Several CRM software packages are available, and they vary in their approach to CRM. However, as mentioned above, CRM is not just a technology but rather a comprehensive, customer-centric approach to an organization's philosophy of dealing with its customers. This includes policies and processes, front-of-house customer service employee training, marketing, systems and information management. Hence, it is important that any CRM implementation considerations stretch beyond technology toward the broader organizational requirements.

The objectives of a CRM strategy must consider a company�s specific situation and its customers' needs and expectations. Information gained through CRM initiatives can support the development of marketing strategy by developing the organization's knowledge in areas such as identifying customer segments, improving customer retention , improving product offerings (by better understanding customer needs), and by identifying the organization's most profitable customer

CRM strategies can vary in size, complexity, and scope. Some companies consider a CRM strategy only to focus on the management of a team of salespeople. However, other CRM strategies can cover customer interaction across the entire organization. Many commercial CRM software packages provide features that serve the sales, marketing, event management, project management, and finance industries.

From this perspective, CRM has for some time been seen to play an important role in many sales process engineering effort.

Implementation issues

Many CRM project "failures" are also related to data quality and availability . Data cleaning is a major issue. If a company's CRM strategy is to track life-cycle revenues, costs, margins, and interactions between individual customers, this must be reflected in all business processes. Data must be extracted from multiple sources (e.g., departmental/divisional d atabases such as sales, manufacturing, supply chain, logistics, finance, service etc.), which requires an integrated, comprehensive system in place with well-defined structures and high data quality. Data from other systems can be transferred to CRM systems using appropriate interfaces.

Because of the company-wide size and scope of many CRM implementations, significant pre-planning is essential for smooth roll-out. This pre-planning involves a technical evaluation of the data available and the technology employed in existing systems. This evaluation is critical to determine the level of effort needed to integrate this data.

Equally critical is the human aspect of the implementation. A successful implementation requires an understanding of the expectations and needs of the stakeholders involved. An executive sponsor should also be obtained to provide high-level management representation of the CRM project.

An effective tool for identifying technical and h uman factors before beginning a CRM project is a pre-implementation checklist. A checklist can help ensure any potential problems are identified early in the process.

The Future of CRM

With the increased penetration of CRM philosophies in organizations and the concomitant rise in spending on people and products to implement them, it is clear we will see improvements in how companies work to establish long-term relationships with their customers. However, there is a big difference between spending money on these people and products and making it all work: implementation of CRM practices is still far short of ideal. Everyone has his or her own stories about poor customer service and e-mails sent to companies without hearing a response. Despite several years of experience, Web-based companies still did not fulfill many Christmas orders in 2000 and customers continue to have difficulties returning unwanted or defective products. More companies are recognizing the importance of creating databases and getting creative at capturing customer information. Real-time analyses of customer behavior on the Web for better customer selection and targeting (e.g., Net Perceptions) which permits companies to anticipate what customers are likely to buy. Companies will learn how to develop better communities around their brands giving customers more incentives to identify themselves with those brands and exhibit higher levels of loyalty.

One way that some companies are developing an improved focus on CRM is through the establishment or consideration of splitting the marketing manager job into two parts: one for acquisition and one for retention. The kinds of skills that are need for the two tasks are quite different. People skilled in acquisition have experience in the usual tactical aspects of marketing: advertising, sales, etc. However, the skills for retention can be quite different as the job requires a better understandi ng of the underpinnings of satisfaction and loyalty for the particular product category. In addition, time being a critical scarce resource makes it difficult to do an excellent job on both acquisition and retention. As a result, some companies have appointed a chief customer officer (CCO) whose job focuses only on customer interactions.

CEM, Customer Experience Management. . Marketing managers for frequently-purchased products like toothpaste are not as likely to find CRM investments paying out to the extent they will for, say, computer servers given the differences in difficulties of reaching customers and the profit margins of the respective products. However, even companies in the former areas are using the Web to attempt to differentiate their brands from the myriad others appearing in supermarkets and discount stores. This is some evidence that there are perhaps few companies that cannot benefit from the CRM structure provided in this paper.

Conclusion

Customer relationship management does not enable a quick win. It is a long-term approach that has to be adopted at a strategic level. Whilst the value of customer relationship management has been identified by organizations, they are yet to look at the bigger picture and understand all of associated benefits that would enable their business strategies to be successful. Those responsible for delivery are perhaps the most informed about these strategic benefits yet the transformation is long-drawn-out process. The competencies required to deliver these customer benefits are: to deliver on its service promise, integrate products and service channels effectively, customize products & service and their respective prices, create opportunities for cross selling and delivery mechanisms for the onward promotion of these products and services and reduce the gestation period to market by allowing quick and effective introduc tion of new products and services.


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Saturday, October 22, 2011

SEO Link Building - Knowing What Matters

In this article, we discuss search engine optimization link building strategies that you can implement.

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Perhaps you�ve read an article or two by search engine optimization (�SEO�) experts stressing the importance of link building to the visibility of your web site on the major search engines. If, for example, you happen to navigate the Google online documentation to the �Webmaster Help Center� you will see the Google response to the question �How can I improve my site's ranking?� The Google response includes the statement �In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.2�

�Link building� then, is the process of developing �inbound� links to your web pages in order to drive traffic to your site and improve your search engine ranking. Sounds simple, but there are so many different complex online link building programs and strategies it�s mind boggling! And, some techniques, even legitimate techniques implemented incorrectly, may actually render inbound links completely useless.

I started this article intending to cover the 5 W�s � who, what, when, where and why. But, at the risk of detracting from the clever title, I felt the need to add �How?� in order to make it more useful. So this article is designed to provide insight into the following questions:

1. Who should link to my web pages?

2. What should the link entail?

3. When should I add a link to my site?

4. Where should a link appear?

5. Why should you care?

6. How can businesses develop their own inbound links?

No doubt, reasonable minds can disagree with some of the opinions and strategies contained in this article. I direct your attention to footnote references to several online articles that I found helpful. I encourage you to review these ar ticles so you can draw your own conclusions. I do hope you conclude that there are a number of legitimate link building strategies that you can tackle!

Why Should You Care?

Sorry, I have skipped over who, what, when and where to begin instead with �Why?� After all, if I cannot make the case that link building is important, you certainly will not read the rest of this article!

It is believed that, in the eyes of the major search engines, the number and quality of the incoming links that point to your site are indicative of the worthiness of your site. I know, it sounds like a popularity contest � perhaps this stirs up memories of the disdain you had for your high school prom king/queen election process. Popularity and Page Rank aside, you are interested in driving qualified traffic to your web site and developing relationships with businesses that offer complementary products and services. Link building techniques are des igned to accomplish this.

Who Should Link to My Web Pages?

It is believed that links from �authoritative� websites and �related� industry sites carry the most weight. An �authoritative� site might be an educational organization (.edu), a publication, a government agency (.gov), a known subject matter expert or an organization/association in yours or a related industry.

As for �related� sites, partners, vendors, but not competitors are good �reciprocal linking� (discussed later) opportunities. Their sites should be related to the products and/or services you provide.

Make sure to set your standards high! Analyze the inbound links to the page where you would like to see your link. Are they in fact authoritative and relevant sites? How do you research inbound links to your potential linking partner?

There are some excellent SEO link building tools out there! Netconcepts provides a free �Link Popularity Checker� at http://www.n etconcepts.com/linkcheck/. Another site is LinkPopularity.com. Use these tools to assess the quality of the links to the page before you ask for a link! While you�re there, check out the link popularity of your web pages and those of your competitors.

Note that many SEO experts believe that you should stay away from a web page that already has too many links. How many is too many? According to an article in Website Magazine, �� it is best to shy away from any pages with more than 20 outbound links.3�

You�ll recall that we mentioned the term �PageRank� earlier in this article. The Google PageRank scoring system is used to quantify the relative importance of a web page. You can determine PageRank by downloading and using the free Google ToolBar (http://toolbar.google.com).

Should you consider PageRank while determining whether to ask for a link on a page? One contributor to the online article �Over 125 (Legitimate) Link Building Strategies�, Dixon Jones, s uggests that the PageRank of the web page where you would like your link to reside should be between 3 and 10.4 In his article �The Nitty Gritty of Link Requests�, Chris Boggs suggests that PageRank is not as useful as it used to be but �PageRank is still a good guide.5�

Many Internet marketing professionals continue to suggest that you submit your site to the appropriate category within the major directories as well as to vertical engines and industry directories. Examples of popular general directories include Yahoo!, Open Directory (dmoz.org), GoGuides, Gigablast, JoeAnt, Gimpsy and BlueFind. Many allow you to submit your website URL for free. Some may require you to add a reciprocal link to their directory.

In his article, �SEO: Weaving a Web of Links�, Stephan Spencer cautions against seeking links from �free for all� links pages that are packed full of links.6. Again, pay attention to PageRank and topic relevance. Watch out for automated submission progra ms that submit to irrelevant search engines and directories.

What Should the Link Entail? What Should You Put on Your Link Page? Once you have targeted an inbound link opportunity, you will want to suggest the link location and the exact link language you wish to appear on their site. Make it easy to implement your link � place HTML on your site that your partner�s webmaster can cut and paste onto their web page.

Embed your keyphrases into the link text. Although the subject of web page optimization is beyond the scope of this article, make sure the page the link points to (the �Target Page�) is �optimized� for those keyphrases. The target page need not be your website home page. Not sure how to determine the best keywords for your business? I discuss this very issue in my article �Web Page Keywords � Do�s and Don�ts� which you can review at http://www.ebizmachine.com/seotips.html.

The question �What should you put on your link page� pre sumes that the linking relationship is �reciprocal�. Not all links will be reciprocal � we�ll talk more about link building strategies that involve the creation of useful online content encouraging �natural� link growth without reciprocal arrangements. However, your arrangements with partners, alliances and some directories may well be �reciprocal�. In other words, �I�ll point to you if you point to me.�

Before you approach a partner for a reciprocal link, you may wish to create your link to their site in advance demonstrating the techniques described in this article. �One good turn deserves another� - include one or two carefully drafted paragraphs of descriptive information for each link.

When Should I Add a Link to my Site? But for my need to have a catchy title, this section is better named �How often should I add inbound links?� Experts these days are writing about �natural growth of inbound links� and �organic link gaining� and �Emulating Natural Growth in Link Building�, as search engine optimization authority Chris Boggs recently wrote in Website Magazine.7 Sounds downright �earthy�, doesn�t it?

It�s clear that link building is a slow and steady grass roots process and some experts maintain that link growth should follow a natural, free range, pesticide-free progression (OK, I added the italics for fun). Boggs writes that efforts to rapidly gain links �are sometimes easy for search engines to discern�, especially if the links are in a known network of sites that exchange links.8 � Suddenly adding 100 new links to a site that for 6 six years has had 5 inbound links may cause a search engine to penalize you for your participation in a �link-farm.� But, adding a few relevant links every so often does appear to be consistent with natural growth.

Where Should the Link Appear? Ideally, your link should be placed within the content of a page rich with topical information relevant to the focus of the target web page. This may be asking a bit much � your link partner may already have a �links� or �resources� page designed solely for this purpose. However, make sure your prefab HTML link includes descriptive information that goes above and beyond a simple link and make sure you offer to reciprocate with a high-quality descriptive link.

Check to make sure the agreed-upon location is a page that has been indexed by the major search engines. In particular, it should not be a page that only authenticated users (login & password) can view.

How Can Businesses Develop Their Own Inbound Links? The last section of my 5 W�s and an H article may be the most important. There are many bytes of available online information related to link building strategies. In many respects, your success stems from the quality of the relevant content on your website. Your industry peers and topical experts will be eager to reference your website if it is a valuable source of relevant information and you have achieved an appropriate level of expertise. Your peers will assess your site in the same or similar manner as is described in this article. They will assess the quantity and quality of inbound links to your web pages.

Here are some suggestions that both enhance the usefulness of your web site content and help you build inbound links to your site.

1. Publish a �How To� or a �Review� Article Someone in your organization must like to write! Add your article to your website and publish it! There are many websites dedicated to publishing articles for free. Many allow you to include a brief bio AND a link to your website. The Article Banks website (articlebanks.com) contains useful information and resources related to publishing your article online.

Not sure what to write about? Start with your most popular keyword search phrases and develop a topic that your customers frequently raise. You sell GPS devices - compare and contrast the two most popular manufacturers who also happen to be popular web searches. You are a CPA� how about a �top ten� list of personal tax misconceptions? Do your best to make your content unique, original, useful and entertaining.

Convert your article to PDF format that online visitors can download and print. Consult with your web developer about adding �email to a friend� functionality.

2. Post in a Relevant Online Forum or Newsgroup Join an online community relevant to your website and become a regular, contributing member. Make sure to include your website URL in the signature area of each of your postings.

3. Post in a Relevant Blog? You�ve heard the buzz on blogging. Your website URL can be included in blog contributions but be careful here. Search engines are more and more sensitive to �Blog Spamming.9 Chris Genge, a contributing SEO author in the article �Over 125 (Legitimate) Link Building Strategies�, writes �Even t hough blogging is all the rage these days, I think it will go the way of link farms in the not-too-distant future, especially if/when the SE's determine that it is just another case of spamming. We are staying away from it�.�10

4. Publish in an �e-zine� Some of the most popular sites relevant to your business may not have a link program. Offer instead to contribute a unique topic to their monthly e-zine (email newsletter). Include your bio and a web page link.

5. Write a testimonial or review for a trusted product/service Many businesses are eager to publish testimonials on their site. Ask to include a link back to your relevant web page.

Finally, make sure to track your link building progress. Create a spreadsheet for this purpose. You will no doubt have to follow up on your link requests. Capture details including the information you entered and the date you submitted your request. Politely remind link partners of their commitment to link to your site and point them to the inbound link from your site to theirs. Run your favorite link popularity and page rank tools to monitor your progress.

Conclusion If you are at all interested in driving qualified traffic to your web site and in developing relationships with suppliers of complementary products and services, you should spend some time learning about web page link building strategies. In this article, we discuss the who, what, when, where and how�s of SEO web page link building. Link building is much easier if your website is a valuable source of topical information and you have attained a high level of expertise.

In the �How Can Businesses Develop Their Own Inbound Links?� section of this article, I provide several suggestions designed to help you achieve that end. However, they say �The devil is in the details.� When it comes time to manage the process of soliciting and adding inbound links to your web pages, there are many details that wi ll influence the success or failure of your program. You must carefully choose your link partners and directories and be prepared to suggest the link page location as well as the makeup of the link itself.

Finally, you must be both diligent AND patient. It�s fine to methodically forge relationships and build a community with complimentary web sites. But there is growing evidence that link building in an �unnatural� manner will hinder your search engine visibility and negate your efforts. So, be careful out there.

Footnotes:

1 Pease keep in mind that this content is provided for educational purposes in order to introduce you to important search engine optimization concepts. There are many factors that influence search engine results and page rank - we cannot promise that the techniques described in this article work in all cases. Thank you! �Bill Schwartz, EBIZ Machine

2 See google.com/support/webmasters/bin/answer.py?answer=34432

3 Boggs, C hris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

4 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html

5 Boggs � see above

6 Spencer, Stephan, SEO: Weaving a Web of Links, practical ecommerce, March 12, 2007, practicalecommerce.com/articles/156/SEO-Weaving-a-Web-of-Links/

7 Boggs, Chris, The New Holy Grail of SEO?, Website Magazine, February, 2007, p. 12.

8 Boggs p. 13.

9 Boggs, Chris, The Nitty Gritty of Link Requests, Website Magazine, December 14 2005, websitemagazine.com/content/blogs/posts/articles/link_requests_boggs.aspx

10 Robin Nobles, Eric Ward and John Alexander , Over 125 (Legitimate) Link Building Strategies, searchengineworkshops.com/articles/leglinkpop.html


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