With millions of small business web sites competing for visitors, how do you stand out and get the results you're looking for? 5 Pillars of Direct Response Web Marketing encompasses all the steps you need to take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more again and again.PILLAR # 1 - Killer WebsiteWhen asked small business owners about their understanding of web marketing activities, the reply is straight forward. However, having a website and marketing on the internet are two very different things. Although having a website is an important pre-requisite to web marketing but is only the beginning is meaningless if nobody knows about it.Technically, a website is simply a collection of documents, images, and other electronic files that are publicly accessible across the internet. In order to achieve online marketing success you don't just need a website but y ou need a Killer Website.What do I mean by Killer Website? Put simply, your site needs to be designed to meet your online objectives and should be developed with your target market in mind and not to please the artistic geniuses of you and the website developer.Pillar # 2 - Targeted TrafficNo matter how great your website is, unless you're receiving quality, targeted traffic, it will be useless.Your website may receive hundreds of visitors each day. However, if they aren't interested in the products or services you're offering, your web traffic won't mean a thing. You must drive a continuous stream of targeted website traffic. It is imperative to remember here that whatever tactics you use to drive traffic, it should appeal to your target market niche or else you will end up wasting time, effort and money.Pillar # 3 - Quality ListSo you have a 'Killer Website' in place and are using tactics to 'Drive Targeted Traffic' to your website, what's next I hear you say? The next ste p is building your list of subscribers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have shown a bit of interest in your product or service. Quality List Building is the life line for e-mail marketing and continual revenues as without a list you will not be able to market your products or service.Pillar # 4 - Web Copy & ContentIn order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content. Persuasive Web Copy & Content is something that majority of the business owners overlook and end up wasting time and effort.Pillar # 5 - E-mail MarketingE-mail Marketing is one of the most powerful we b marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.
5 Pillars of Direct Response Web Marketing encompasses all the steps you need to take to reach your target market online, attract visitors to your Web site, encourage them to buy your products or services, and make them want to come back for more again and again.
PILLAR # 1 - Killer WebsiteWhen asked small business owners about their understanding of web marketing activities, the reply is straight forward. However, having a website and marketing on the internet are two very different things. Although having a website is an important pre-requisite to web marketing but is only the beginning is meaningless if nobody knows about it.Technically, a website is simply a collection of documents, images, and other electronic files that are publicly accessible across the internet. In order to achieve online marketing success you don't just need a website but you need a Killer Website.What do I mean by Killer Website? Put simply, your site needs to be designed to meet your online objectives and should be developed with your target market in mind and not to please the artistic geniuses of you and the website developer.Pillar # 2 - Targeted TrafficNo matter how great your website is, unless you're receiving quality, targeted traffic, it will be useless.Your website may receive hundreds of visitors each day. However, if they aren't interested in the products or services you're offering, your web traffic won't mean a thing. You must drive a continuous stream of targeted website traffic. It is imperative to remember here that whatever tactics you use to drive traffic, it should appeal to your target market niche or else you will end up wasting time, effort and money.Pillar # 3 - Quality ListSo you have a 'Killer Website' in place and are using tactics to 'Drive Targeted Traffic' to your website, what's next I hear you say? The next step is building your list of subscribers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have shown a bit of interest in your product or service. Quality List Building is the life line for e-mail marketing and continual revenu es as without a list you will not be able to market your products or service.Pillar # 4 - Web Copy & ContentIn order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content. Persuasive Web Copy & Content is something that majority of the business owners overlook and end up wasting time and effort.Pillar # 5 - E-mail MarketingE-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.
When asked small business owners about their understanding of web marketing activities, the reply is straight forward. However, having a website and marketing on the internet are two very different things. Although having a website is an important pre-requisite to web marketing but is only the beginning is meaningless if nobody knows about it.
Technically, a website is simply a collection of documents, images, and other electronic files that are publicly accessible across the internet. In order to achieve online marketing success you don't just need a website but you need a Killer Website.
What do I mean by Killer Website? Put simply, your site needs to be designed to meet your online objectives and should be developed with your target market in mind and not to please the artistic geniuses of you and the website developer.
Pillar # 2 - Targeted TrafficNo matter how great your website is, unless you're receiving quality, targeted traffic, it will be useless.Your website may receive hundreds of visitors each day. However, if they aren't interested in the products or services you're offering, your web traffic won't mean a thing. You must drive a continuous stream of targeted website traffic. It is imperative to remember here that whatever tactics you use to drive traffic, it should appeal to your target market niche or else you will end up wasting time, effort and money.Pillar # 3 - Quality ListSo you have a 'Killer Website' in place and are using tactics to 'Drive Targeted Traffic' to your website, what's next I hear you say? The next step is building your list of subscribers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have sh own a bit of interest in your product or service. Quality List Building is the life line for e-mail marketing and continual revenues as without a list you will not be able to market your products or service.Pillar # 4 - Web Copy & ContentIn order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content. Persuasive Web Copy & Content is something that majority of the business owners overlook and end up wasting time and effort.Pillar # 5 - E-mail MarketingE-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a ver y high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.
No matter how great your website is, unless you're receiving quality, targeted traffic, it will be useless.
Your website may receive hundreds of visitors each day. However, if they aren't interested in the products or services you're offering, your web traffic won't mean a thing. You must drive a continuous stream of targeted website traffic. It is imperative to remember here that whatever tactics you use to drive traffic, it should appeal to your target market niche or else you will end up wasting time, effort and money.
Pillar # 3 - Quality ListSo you have a 'Killer Website' in place and are using tactics to 'Drive Targeted Traffic' to your website, what's next I hear you say? The next step is building your list of subscribers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have shown a bit of interest in your product or service. Quality List Building is the life line for e-mail marketing and continual revenues as without a list you will not be able to market your products or service.Pillar # 4 - Web Copy & ContentIn order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content. Persuasive Web Copy & Cont ent is something that majority of the business owners overlook and end up wasting time and effort.Pillar # 5 - E-mail MarketingE-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.
So you have a 'Killer Website' in place and are using tactics to 'Drive Targeted Traffic' to your website, what's next I hear you say? The next step is building your list of subscribers by capturing of each and every prospect visiting your website. List Building in simple terms means building a database of not only your current customers but also those who have either only visited your website or have shown a bit of interest in your product or service. Quality List Building is the life line for e-mail marketing and continual revenues as without a list you will not be able to market your products or service.
Pillar # 4 - Web Copy & ContentIn order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content. Persuasive Web Copy & Content is something that majority of the business owners overlook and end up wasting time and effort.Pillar # 5 - E-mail MarketingE-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, re inforce company or brand awareness, encourage repeat custom and customer loyalty.
In order to create a steady stream of traffic to your website, you must give your visitors a reason to visit and continue to visit in the future. Once a prospect has arrived on your website, the only way to persuade them through the buying decision is through enticing web copy and content. Persuasive Web Copy & Content is something that majority of the business owners overlook and end up wasting time and effort.
Pillar # 5 - E-mail MarketingE-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.
E-mail Marketing is one of the most powerful web marketing tool that delivers instant value by driving response and cultivating ongoing customer relationships.
E-mail marketing delivers the highest Return On Investment (ROI) of any form of direct marketing activity and at a relatively low cost and has a very high response rate. E-mail is used to build your community online, provide your potential clients with listing information, sell products and services, drive website traffic, provide customer service, reinforce company or brand awareness, encourage repeat custom and customer loyalty.
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