Global smartphone market share the pace of change in the PC industry more than the Moore's law.
From the fourth quarter of 2009, to 2011 in the first quarter of a year and a half, the former in the smart phone giant nokia, blackberry appears to be faltering significantly. Apple, samsung and HTC has set up a file ChengXinSan carriages. But in the first quarter of this year, though the iPhone market share 18.7% of the global smartphone no.1 rate, but the second year-on-year growth for only a third of the samsung, 1/2 of HTC. Samsung and HTC's dominant market share is approaching apple rate.
The proud jobs can't bear it. March 2,, apple iPad2 conference, he called in a "2011: blind fellow travellers of the year" in the slide irony samsung said, this is the "the best blind one of fellow travellers.
However, who can't resolve apple may be in smart phones and tablet computer field is the risk of samsung and HTC catch up. Then, a serial sniper lawsuits are three giants combustion, as wonderful between the "three kingdoms and kill".
MingXiuZhanDao
On July 1, samsung in South Korea court v. apple infringe the patents in a first prepare in Seoul, South Korea, the local trial court number 367 civil court held, lawyer sitting on a table of both sides lawyer, 15 16 seats even small court corridor is crowded with people.
"Why only 8 pages from the defense book?" Agency samsung electronics square law firm's lawyers QuanNing mold asked. Apple company Kim & Chang law firm's lawyers LiangYingJun said, "read carefully the samsung 150 pages of complaint from 80 pages and prepare complaints reported, but no instructions ask that. Only quantity, not what the content."
The tit-for-tat argument for a morning, let whole preliminary examination process into a spat, finally the presiding judge JiangYongShou, warned that "if to both sides is honest, may be ready to give injunction."
The dramatic scenes are but is, the big three mobile phone giant for more than a year between the serial action a small sideshow.
In March 2010, apple to the international trade commission (ITC) and Delaware federal court, says infringe the HTC touch screen apple user interface, the internal structure and hardware and other 20 items and iPhone related patents, asked a court to prohibit hongda electric sold in the United States, publicity and release the infringement product.
Last may, and also to the ITC middle HTC had filed a patent infringement for apple, charged with apple infringed the company five patents, has asked the committee banned in the U.S. market, iPad and iPhone sales iPod etc. Product.
In apple and HTC is still in the patent case tangle at the same time, in April this year, apple and opened to file a law suit to samsung, said samsung mobile and tablet computer among series suspected of infringing the various techniques of apple patents, and that among the appearance of the products design and function almost completely copying apple iPhone (parameters testing) mobile phone and sample picture iPad tablet computer.
The prosecution for apple, samsung then also in South Korea, Japan and Germany for apple to file a counterclaim. And then in California in the federal district court for the north district official apple filed a lawsuit. Samsung said in a complaint, apple copied from the samsung number of technical creativity, including cell phone transform time zone and the patent technology.
Interesting is, apple or samsung's second big customers, the iPhone and iPad product main parts are made by samsung provide, 2010 apple from samsung purchased parts nearly $5.7 billion worth.
AnDuChenCang
Former partner, today's competitors. Based on the interests of market, apple and samsung relationship can also change overnight.
In fact, in order to kill pain, samsung apple early in the a year ago began to prepare. Last year, apple acquired in Texas, the latter chip enterprise IntrinsityInc chip technology is used to improve the performance of the mobile phone and other products. At the time, many analysts say apple is the acquisition aims to get rid of products to samsung's dependence on chip.
To further cut off and samsung supply chain relationships, apple still choose will be the next generation of A6 processor to TSMC is responsible for the production, and going to stop to buy the flash memory, turning to the samsung light, Toshiba or fly, such as cable other suppliers.
In apple tries to leave before qing dynasty and samsung supply chain relationships, at the same time. But HTC find a counterspell apple's tool.
In early July, ITC judge apple violated video game Graphics chip maker S3 little ahead two patents. A few days later, the chairman WangXueGong HTC with his left hand, right hand down the method of $300 million in from VIA VIA technologies hand holding the price the S3, become by apple. Obviously, this method is not to ZuoShou apple's patent fees, and in order to enhance its power to apple.
Interestingly, apple in July 11, in the United States to once again brought the ITC HTC patent infringement litigation.
Perhaps only 18 months to come, apple, samsung and HTC smart phone market in the Numbers on the change, can explain three mobile phone giant mutual dead on basic reason.
In 2008, apple iPhone in global smartphone market share increased from 9.1% to, second only to the RIM and nokia 38.9% 19.8% of the global smartphone market, ranking top three. In 2009 the fourth quarter, apple iPhone shipment of 8.7 million, an increase of 98%, the market share increased from 14.4% to; At the time of shipment is only 2.4 million, HTC year-on-year growth of 56.3%, market, ranking fifth after MOTOROLA and samsung have not in the top five.
Time to turn to 2010 roulette with Android momentum, samsung and HTC wind up in the global smartphone market, zeal without knowledge is a runaway horse, shipments and market share quickly approaching, lead the Android mobile phone apple more than apple iPhone overall.
In 2010 the fourth quarter, apple, samsung and HTC smartphone market share of 16.1%, 9.6% and 8.6% respectively, but apple iPhone shipments year-on-year growth rate fell to 86.2%, and but samsung and HTC year-on-year pace of rose from 439% to and 258.3%. Market pattern also happen fundamental changes, apple, samsung and HTC smart phone market in respectively second, fourth and fifth.
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